My Journey as a Web Developer & Graphic Designer

Having started off my career in high school as a freelance web developer, I had the opportunity to enhance my education at UCLA. During and after school, I continued to evolve as a freelance developer and creative consultant, while concurrently venturing into the world of marketing agencies and in-house marketing. This critical experience led me to some significant discoveries about how work gets done in various environments, and what clients and managers can expect from each scenario.

Perspectives

While working in either the creative or technical world can sometimes seem solitary, I take great pride in being able to effectively hire and manage full-time and freelance designers, developers, and production assistants to join our teams at critical junctures and partake in the projects and assure efficient completion. Overseeing contract agencies and freelance consultants is an important skill to navigate complex projects with tight deadlines, and especially as a manager responsible for design, development, research, strategy, and photography, I am always cognizant of the need to understand these different perspectives and the careful management of expectations in order to achieve results.

Solutions That Work

Big teams can offer a competitive and self-refining atmosphere, which is often capable of producing ideas of impressive breadth and clarity. The downside is that they require a lot of resources. When working with some of the best creative agencies, and paying the rates they require, you will likely get everything you ask for and more. Outside of such an ideal situation, working with big teams can be troublesome, even with a reasonable budget. Most creative and technical agencies have their specialties, as well as strengths and weaknesses of each department and their methods of intercommunication. This can be a hard thing to obtain a clear sense of from the outside, for instance, as a client. Even from the inside, as an employee from any specific department, it is often difficult to understand who is doing what and why. The converse of this is working with one person, a creative and/or technical consultant, such as myself. While this route shares many of same potential issues, the difference is transparency through interaction with one individual who both responsible for, and aware of, all aspects of the project. If I pitch an idea, it is because I arrived at it through experience and/or research. It is not because it was pitched to me by someone else who I am relying upon, who themselves may be relying on the words and promises of others.